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Becoming an entrepreneur is one thing, but becoming a successful one is an entirely different kettle of fish. Building a thriving startup starts with the business owner learning all they can, and a great way to do that is by following the advice of those that have come before.  


If you’re interested in expanding your skill set and industry knowledge, we look at the top 5 books every business owner should read at least once. School is in session. 


The Little Red Book of Selling by Jeffrey Gitomer 

Sales is a driving force in getting small businesses off the ground, but there is an art form to selling a product without coming off as a sleazy salesman or desperate. Jeffrey Gitomer – known as the king of sales – describes the key components of a great salesman and provides expert actionable advice that every business owner can implement regardless of industry.  


The Elements of Style by E.B. White and William Strunk Jr.  

Having a brilliant product or service can get lost in the shuffle of similar businesses if you lack quality copy to support it. First published way back in the Stone Age of 1918, this incredible book has stood the test of time and is still the best guide on the market for learning the art of writing effective, informative and interesting copy for your business.  


The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber 

Michael E. Gerber has a long history as a successful entrepreneur and business coach, helping countless business owners learn the skills necessary to make their entrepreneurial dreams a reality. Although he has written many books, this one is a standout. It provides invaluable advice on how you can succeed by learning from the failures of others.  


Getting Things Done: The Art of Stress-Free Productivity by David Allen 

Starting your own business is one of the most mentally, emotionally and physically draining things you can do – particularly if you’re starting a side venture while meeting the demands of your full-time employment. David Allen shares tried and tested advice to help new business owners get things done without sacrificing their sanity. Stress-free productivity? Sign us up! 


The 7 Habits of Highly Effective People by Stephen R. Covey 

Following in the successful footsteps of others is the foundation of achieving business success, and Stephen R. Covey brilliantly captures the principles that contributed to the long-term success of business icons. First published in 1989, Covey’s principles are still just as relevant today as they were more than 30 years ago. The business playing field may have evolved, but the guiding principles have stayed the same.  


As your new business grows, so will your need for affordable space. At Nesta Storage, we prioritise local businesses by offering a flexible solution to their business storage needs. Whether you need extra space for secure document archiving or require a 300 sq. ft warehouse, Nesta Storage has all the space you need. With five locations across Dublin, running and expanding your business has never been easier.  


To find out more about our business storage services, call 1800 772233 to chat with our friendly team, pop into one of our branches or request a quote online.